10-12 March 2020 D-48

Parallel Track

Immersive and Digital Factual

From 2020 M:brane will include Immersive & Digital Factual in the call for submissions and invite suitable partners and decision makers for these kinds of projects. Take a look at our programme from 2019 below. 

New Business Opportunities: 2019 An introduction pilot program for Immersive and Digital Factual.  

Digital technology developments are reshaping our industry and influencing the audience. After Augmented Realty, Virtual Reality is one of the recent technological hypes of immersive media which attracts especially the young users. Virtual Reality opens up a new reality, a multidimensional view into a virtual world that has enhanced potential to engage the audience emotionally through their user experiences. Museums and cinemas are embracing these innovative forms of creating virtual worlds to attract visitors. Some producers have taken up this technical possibility and are creating 360 degree story experiences such as those at Google Spotlight Stories.

Collaboration with museums and other public institutions, seems to offer an array of new business opportunities for content producers. In our opinion, this will most probably count even more so for collaborations on content, that is created to attract and engage Young Audiences. They are brought up surrounded by all sorts of new technologies and infinite access to digital content and are thus being more sensitive and open to digital artistic interpretation and innovative ways of knowledge share. 

We do not learn about culture as we did in the past. Practices are evolving and the cultural offering must be in step with them. The marriage of art and digital technology is the future of the dissemination of art among coming generations.

This is why we are deeply interested in Digital Art and Immersive Experiences, since they seem to increasingly playing a part in museums and other public institutions.

As a brand new facet of M:brane, we highlight some brilliant cases of Immersive Experiences outside our own sphere.

Our intention is to highlight how Museums and Science Centres have collaborated with tech companies and producers. We hope these cases will be of inspiration for our participants, to maybe look at audience engagement and immersive experiences in new ways to follow new path' on content and collaboration in the future. Both for Decision Makers and for Producers.


A Talk about Designing Immersive Experiences

We have invited Jakob La Cour to give us insight and best bets from his impressive track record of making immersive experiences. Jacob has created projects such as 'Mit andet hjem - Se verden med en flygtnings øjne', Kattejammer rock, a virtual reality production, scenography and video projection (2018), Random Magic (2017) where playful phenomenons are manifested in public. Avatar Controller Maze (2014) where you remote control a human using an app. Epiphany of Mr. Nielson (2010) about a magical rite of passage in Nigeria and The Cybernetic Loop (2012) concerning artificial intelligence and cybernetics.

He is specialized in interactive experiences and works with a mix of performing arts, play, and new technology targeting adventurous thrill-seekers. Jakob is currently devoting his time to explore and promote the intersection between play and mysticism.

Site specific immersive merge of art and digital technology: teamLab:Massless

We invite you to meet Helsinki’s contemporary art museum Amos Rex’ curator Itha O’Neill, who organized the museums' inaugural exhibition teamLab:Massless, created by Tokyo-based interdisciplinary art collective teamLab, when she speaks about the collaboration with teamLab and Digital Art and Immersive Experiences.

teamLab:Massless, courtesy of Amos Rex, Helsinki


The Wisdome Project:

The use of digital visualization techniques offers unprecedented new opportunities for enhancing and improving learning, education and problem solving across sectors.

To promote interest in science and technology, particularly among youth, five leading science centers in Sweden have joined forces with the aim to establish front end visualization theaters and interactive learning environments in Göteborg, Malmö, Norrköping, Stockholm and Umeå. 

Science centers are, in many ways, seen as the spearheads and focal points for the introduction of new learning approaches and paradigms. The dome environment offers a fantastic opportunity to explain complex interrelationships and phenomena typical for our time. 

Docs + Immersive + Platform: LYFTA

Meet Sami Jahnukainen, team-member behind the awardwinning Finnish initiative LYFTA, when he present the new platform, that “Teach Global Citizenship with Immersive Human Stories” ….

Panel Debate: History on Screen for Kids

The 80th anniversary of WWII breaking out, the Moon landing’s’ 50th anniversary and the Fall of the Berlin Wall 30 years ago are all upcoming occasions to look into serious history, past global milestones and conflicts which the world will commemorate in 2019. But how is History being presented to children and teenagers in European media? Which criteria should history content fulfill to engage young audiences? Are there any topics or eras more suitable than others? Which role does perspective play? And how is History knowledge conveyed in different countries? We find this an important question also in view of children’s media at times orientating programming to national curricula.

With History on Screen for Kids, we aim to start a mutual conversation across borders in Europe, in a time where young audiences more than ever need to understand and gain knowledge about their historical roots and the past in order to be able to better navigate the future in a mature way.

Confirmed panellists

► Sioned Wyn Roberts, Content Commisioner /Children and Learning, S4C Wales, UK
► Marketa Stinglova, Manager of International Content Project Center, CZECH TELEVISION, C
► Barbara Christophe, Coordinator of the Memory Cultures Research Forum, Georg Eckert Institute, DE NN
► Sabine Brantus-Lauffer, Commissioning Editor, ARTE G.E.I.E FR
► Hanna Heilborn, Documentary Producer and Filmmaker, Story AB, SE

The panel is moderated by Bettina Offermann, VP International at LOOKSfilm a Germany-based production company specialized in history content

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