Youths are much faster to adopt new communication platforms, genres, narrative styles and possibilities than the industry, and they represent of course our target group. It seems not only logic to bring in the youths as sparring partners at an early stage of the creative process, more and more, we are convinced, that it will be necessary in many ways.
The point is to make producers and creators not only more professional in dealing with their target group but also to become much more aware of what it actually requires, to be able to catch the attention of Young Audiences. Which also underpin our outmost principle: to take Youths with their needs, interests, problems and ideas serious.
Welcome to m:brane’s Board of Youth Experts!