Inaugural m:brane Learning THINK TANK at m:brane forum 2023
Storytelling in Science Communication often turns out to be the crucial difference, whether or not the topic and research will inspire the public, promote understanding of science, and engage the public more deliberately in a scientifically emphasized world view.
Storytellers can help scientists find an approachable way to communicate their research to a wider target audience and through storytelling reach a higher number of people.
When scientists and visual content makers collaborate, content with a genuine quality and power of attraction can be created. This can benefit not only the involved partners as such, but also the European democratic Societies we live in, as it can evoke critical thinking, reflective mind sets and cognitive stimulation.
To empower our new strand: m:brane Learning, spearheaded by Senior Creative Advisor Annette Brejner m:brane is launching its first THINK TANK, which will be implemented during the 2023 forum, with Stéphane Malagnac on board, as Co-creator and Moderator.
Stéphane Malagnac, France, is a Freelancer Consultant drawing from his 27+ years of experience in audiovisual and immersive content creation and with his former position, knowhow and network as Head of PiXii Festival and Head of Innovation at Sunny Side of the Doc.
In this atmosphere of mistrust of the media and the rise of fake news on climate, politics and science, it is crucial to think about the best ways to reach young audiences with valid, relevant and attractive scientific content.
-says Stéphane Malagnac
By bringing together complementary profiles in this Think Tank, within the framework of m:brane Learning, we want to lay the foundation for a strategy that will allow us to move forward in this direction.
For the inaugural THINK TANK, we have invited a group of professionals, with specific skills across sectors, and have asked them to reflect upon and discuss a number of crucial questions. We will focus one problems from “how do we start up to collaborate with Universities, Research Institutes and Science Museums” to “how could we implement the content development structures, refined during m:brane’s 17 years of existence into underlining the quest defining the future of Learning for youth and wider audiences”?
When: March 15th between 15.15 – 18.30 at Malmö Wisdome, Malmö Museer, 205 80 Malmö
(By invitation only).
THINK TANK EXPERTS
Stéphane Malagnac, Consultant, Freelance, FR
Stephane Malagnac, is a Freelancer Consultant drawing from his 27+ years of experience in audiovisual and immersive content creation and with his former position, knowhow and network as Head of PiXii Festival and Head of Innovation at Sunny Side of the Doc.
Annette Brejner, Founder, m:brane, SE/DK
Annette Brejner has over two decades of experience in the media industries with the specific focus on kids content development. Following the growth of both the Forum Event and the development in kids media, she now holds the position as Senior Creative Advisor, with emphasis on designing future industry activities and focusing on international partnerships. She is maintaining an ongoing dialogue with industry and national and international stakeholders, leads the development of the Forums identity-shift, and reinforces the positioning of m:brane and independent media for Young Audiences within the industry. She has the past 13 years become increasingly curious and deeper submerged in the question about the correlation between new technology, immersive experiences, the industry and young audiences’ innate intelligence and intellectual sophistication.
Niels Righolt, CEO, The Danish Centre for Arts & Interculture CKI, DK
Niels Righolt has been the CEO of The Danish Centre for Arts & Interculture, CKI, since 2011. CKI is a knowledge, competence and communication centre for international culture, cultural diversity and audience engagement and development. CKI have 25+ years of experience in performing tasks and screenings, skills development programmes, audience and organisational learning, seminars, conferences, workshops, knowledge programmes and projects in Denmark, the Nordics and in Europe. Before joining CKI Niels has worked as Artistic and Managing Director, Producer, Head of Information and Political Advisor within a variety of cultural institutions, public bodies and organisations over the years e.g. Dunkers Kulturhus, Helsingborg (SE). At present Niels is vice-president for Culture Action Europe in Brussels (BE) and he is a board member of a.o. the Voksenåsen Course Centre in Oslo (NO), Teatergrad in Copenhagen (DK) and chair of the board for CommunityKulturCentrum in Malmö (SE). Niels will also be giving the Keynote, for the m:brane Learning programme, during our m:brane’s Opening Industry Day.
Anna Lyrevik, Advisor to the Vice-Chancellor, Lund University, SE
Anna Lyrevik has worked at Lund University since 2015, from 2021 as Advisor to the Vice-Chancellor with responsibility to integrate art and culture into the wider university. Lyrevik has spent most of her professional life in the Swedish cultural sector, as a practitioner (dance) and in managerial and specialist positions, between 2005-2014 at the Culture Department in Malmö.
Elizabeth Markevitch, Founder, ikonoTV, FR/DE
Elizabeth Markevitch is the Founder of ikonoTV, an international media platform streaming visual arts. She has held various roles in the international art establishment, including at Sotheby’s Geneva and as the founder of the art advisory department of Schröder Bank. Elizabeth’s passion for democratizing art led her to co-found the first-ever online art platform, eyestorm.com in 1997. With ikonoTV, Elizabeth has created a platform that features carefully curated videos, films, and Channels with Partners as part of a VOD offering. The exponential growth of ikonoTV, with over 1 million downloads through SmartTV applications, demonstrates that art can be as accessible as music. Elizabeth’s future plans include #ArtSpeaksOut, an Open Call for video artists around climate issues as a purely visual experience and bring an emotional side to scientists’ research, the launch of a special streaming program, ikonoXpress, and a new VR Story production creating intimately interactive documentaries.
Fredrik Edström, Founder & Producer , IVAR Studios, SE
Fredrik leads IVAR Studios, an immersive studio in Stockholm, Sweden, specializing in highly interactive storytelling in new formats like VR, AR and 360-video. Fredrik co-founded IVAR Studios together with his brother Martin Edström, an award-winning National Geographic photographer, in 2016. Fredrik and the team works with commercial and documentary projects for organizations around the world, including media like National Geographic and several Swedish and international museums – often with a focus on interactive educational stories. Their immersive content for National Geographic has been seen over 50 million times. Working as a producer and director Fredrik is an experienced immersive storyteller. He thrives working in the intersection of new technologies and storytelling.
Amy Jenkins-Le Guerroué, Ubisoft, Strategic Alliances Director, FR
Amy Jenkins is Strategic Alliances Director at Ubisoft; leading producer, publisher and distributor of interactive entertainment products worldwide. With 20 years’ experience in business development and brand diversification, she spearheads partnerships “beyond video games” to bring Ubisoft’s brands to wider audiences; in particular through alliances with Culture and Education, but also Live & Location-Based Entertainment and industry. The historical and scientific research Ubisoft carries out during the concept phases of key video game franchises such as Assassin’s Creed enables the creation of authentic and immersive gaming experiences.With 20 years’ experience in business development and brand diversification, she spearheads partnerships “beyond video games” to bring Ubisoft’s brands to wider audiences; in particular through alliances with Culture and Education, but also Live & Location-Based Entertainment and industry. The historical and scientific research Ubisoft carries out during the concept phases of key video game franchises such as Assassin’s Creed enables the creation of authentic and immersive gaming experiences.In recent months Amy recently collaborated on cultural experiences for all ages based on Ubisoft’s video game content with the British Library, the Ashmolean Museum, the Chateau de Versailles, Grand Palais Immersif and the Louvre-Lens as well as a brand new immersive experience called ‘878 AD’ in Winchester, UK. Amy also works closely with educational institutions and views gaming and storytelling as a tool for learning and retention.
Maria Jarjis, Science Influencer/YouTuber, WTF er det?, DK
Maria Jarjis is an Science Snfluencer, Writer and Speaker. Her YouTube channel is called, WTF is that? (org. WTF er det?). She made a channel she wished she had when she was in school.
Maria’s ambition is to share knowledge in an approachable and colorful way, that has a broader appeal to today’s youth than traditional science books.
What once started as a hobby is now a fulltime job. She’s being hired for live shows around all of Denmark and has published a visual encyclopedia.
When Maria is not doing YouTube she collaborates with different companies, such as Experimentarium, Tivoli, Novo Nordisk. She recently made a campaign together with Danish Industry, as the role model for children and youth, with a focus on girls, to put a focus on STEM related education.
Sönke Kirchhof, Executive Producer / CEO, INVR.SPACE, DE
Sönke Kirchhof is CEO of INVR.SPACE GmbH and reallifefilm international GmbH where he works as a producer, director, stereographer and consultant. He is also a sought-after instructor for workshops and lectures @ Universities and private Academys.rn Sönke studied “Political Sciences” (University of Hamburg) and “Film and TV Production” at the Film University Babelsberg, where he gained his diploma “with distinction” on immersive media & stereoscopic 3D.
Matias Seidler, Partner, Khora, DK
Matias K Seidler is Partner at Khora. He advocates for XR, instigates projects and leads the Europe team at Khora, a visionary and award-winning XR production and learning space based in Copenhagen who are working and playing at the frontiers of digital immersion. Matias connects institutions and captures resources to unfold the potential of immersion for emergent culture, art & science through European partnerships and projects. He specifically focuses on creating XR projects for the creative and cultural sector. Master of Philosophy & Science Studies, former podcaster and lifelong science fiction enthusiast.
Josefine Floberg, Head of Exhibitions, Malmö Museer, SE
Josefine Floberg is Head of Exhibitions and Acting Head of Public Service at Malmö Museums since 2011. Floberg has a special interest and responsibility in developing Malmö Museums digital solutions for exhibitions and accessibility. She has more than 20 years working experience of
producing and touring museums exhibitions and digital solutions.