Spearheaded by Senior Creative Advisor, founder of m:brane Annette Brejner, the forum extended its vision in 2022 with the new section of the forum: m:brane Learning – The Non Didactic Universe. This new addition will serve as the Forum’s oxygen tank.

m:brane Learning will work within a lab structure, where the forum will be able to play, experiment, re-invent itself and develop new directions for engaging content for media savvy, sophisticated wider audiences.

Gaps!

We are surrounded by gaps: gaps in information, canyons in culture, blurred space in between what is and what isn’t. This exciting new strand brings together a specifically chosen collection of stories and thinkers who represent new dimen- sions in contemplation about our place in the world and how we can collectively address the challenges facing us. We ask ourselves what it means to be re-wired in a positive way, to re-tool towards humanistic values.

The Science Community is obliged to share their research, knowledge and findings via so called Science- or Public Out- reach or sometimes even called the third task. The third task is the task of institutions of higher learning to share know- ledge with the public, in addition to their first two main tasks, education and research.

Science/Public outreach is an umbrella term for a variety of activities by research institutes, universities and institutions, as for example science museums, aimed at promoting public awareness (and understanding) of science and making infor- mal contributions to science education. This part of the science community’s obligations is largely underserved and the outcome correspondingly lean. It has to be done with very limited access to funding, knowhow, network and audience/segment insight. Which in turn creates a risk that the information does not reach nor engage the public.

As we focus on Young Audiences, those who will inherit and take over the Society we have created, the loss of knowledge transfer can in the worst-case scenario, cause damage.

m:brane’s ambition is to create a strong link between smart content creatives and the needs spun out of the science com- munity’s obligation to conduct this public outreach. In turn we strive to link up to a hungry young audience, who more than ever needs to be served intellectually challenging anti- dotes to the maelstrom of fake news and twisted propaganda twined from internet bots and tweaked algorithms.