William Trossell

William Trossell, co-founder of ScanLAB Projects, is a pioneering artist and innovator who has made significant contributions to the world of 3d scanning and immersive installations. With an insatiable curiosity and passion for pushing the boundaries of what’s possible, Will has directed a myriad of groundbreaking projects that have captivated audiences around the globe, including FRAMERATE: Pulse of the Earth (La Biennale di Venezia, SXSW, BFI LFF), Post-lenticular Landscapes (LACMA, Royal Academy), and Frozen Relic (The Louisiana, AA Gallery).

At the heart of Will’s work lies a deep-seated interest in creating experiences that not only inspire and engage viewers but also foster a greater appreciation for the beauty and fragility of the world around us. Through his art, he seeks to encourage a more mindful relationship with the environment, inviting audiences to reflect on their place within the natural world and the impact of their actions.

As the technical director of ScanLAB Projects, Will has been the driving force behind the studio’s numerous innovations across both hardware and software. His expertise has enabled the studio to create new forms of media that have redefined the possibilities of immersive experiences. From developing cutting-edge scanning technologies to crafting software that bring point cloud worlds to life, Will’s contributions have been instrumental in establishing ScanLAB Projects as a leader in the field.