FOCUS: DENMARK

2025 will be the 19th consecutive edition of m:brane and for the 7th year in a row, we put the spotlight on a specific country. The forum’s Country-of-Focus this year is Denmark. The program for the conference, which kick-off m:brane, will focus on Denmark under the headline: Small twist, big change.

The program will present new ideas and concepts to adapt to the change in “kids & youths screen life”.

There is no simple receipt. However, the Danes seems to have found “new money and resources” by collaboration, visibility and open minds to create big change by a small twist to your “normal business”.

Talent and projects in abundance, funding scarce or not existing. Do you recognize that diagnosis for your creative industry? Isn’t the frozen image when it comes to getting creative, visual projects out there to the children and young audiences?

m:brane has crossed the sound between Sweden and Denmark because of a list of projects addressing the issues and challenges the change of markets and funding possibilities the film, tv and gaming industries have experienced in the recent years – or forever, to be frank.

With the m:brane opening industry conference – “Oh, I see: Small twist, big change” – we hope you leave Malmö inspired and dedicated to get something done at home.

Speakers at the conference will be continuously announced, so stay tuned and don’t forget to save the date.

Founder & Creative Director Annette Brejner says:

– It’s a true pleasure to focus on Denmark, a country where I have deep roots and that is still close to my heart. This adds both high expectations and great excitement. In this context, I can’t think of anyone better suited than Prami Larsen, with his vast knowledge and extensive industry network to transform this opportunity into an inspiring and splendidly curated event that speaks directly to the needs of our professional participants from the Nordic countries and across Europe.

Programmer Prami Larsen says:

– I don’t think that there is a more important work to do than to strengthen storytelling and gaming based on European cultural values aimed at the new generations of “screen addicts”. m:brane is in the world to do exactly that. I’m proud to be able to help bringing Danish ideas and projects out to an international audience. Ideas and projects that has tried to meet the “TikTok generation” as co-creators and critical audience on a shoestring budget compared to the global tech giants.