The Opening Industry Conference 2024 – 2nd drop of program

– during m:brane forum no.18

Second drop of the conference program is out today!

Igniting New Perspectives: Reshaping Media Creation

March 12th from 13:00 in location: Malmö Town Hall, G.A.Torg, Malmö, Sweden

This year m:brane welcomes not only the media industry but more so professionals in the museum sector who are interested in how to explore immersive media and digital content as a tool for museums to enhance the museum experience in the future. Not least to attract and engage young audiences.

And with a fictional industry professional designed for m:brane to let our participants peek into their own and the media industry’s potential future, through an engaging, interactive AI-driven role-play, our program is designed to transform your imagination and your horizons.

In whatever sector in the industry you work, you’ll discover fascinating implications for how digital experiences are shaping our world – and your future.

13.35 – 14.30 Between the real and the virtual: Who are we and where do we want to go?

We are utterly excited to invite all m:branes participants to this opening conversation between two top international thought leaders: Nina Diamond and Maïté Labat. They have workshopped together at various occasions, now they are bringing m:branes participants global perspectives informed by prior work at some of the world’s leading art museums: The Metropolitan Museum of Art, The Louvre museum and Palace Versailles. We have invited them to focus on personal reflections and hopes for the future.

Photo: Eileen Travell

Nina Diamond

Photo: Jean Lamort

Maïté Labat

17.10 – 18.10 Understanding World Building for Five Platforms!

Speaker: Simon Jon Andreasen introduced by Elin Algreen-Petersen

Come leverage the artistic research of a seasoned multi-media director to understand how a story can be developed across media and platforms. Join Simon Jon Andreasen, PhD of Norway’s Game School in this MASTERCLASS in “The Star Method – Understand World Building for Five Platforms.” He’ll start out by walking the audience through the method he invented. Next he’ll lead you in crafting your own original story-world in a ten-minute speed workshop that’s been designed especially for m:brane. This fast-paced workshop will provide you with both inspiration and practical skills for the future. The star method is developed in collaboration with the Cross Media School of Children’s Fiction, who’s Head Elin Algreen-Petersen will introduce us to the master class.

Photo: Simon Jon Andreasen

Simon Jon Andreasen

Photo: Julie Secher

Elin Algreen-Petersen

We are thrilled to see recurring producers, with new projects!

One of the selected producers of the 2024 edition, started out pitching back in 2014 – and she has been at the forum several times after. This year she is here to pitch, with her co-producer David Houston from USA, the VR project Fonce, Animation/Drama, 13-18 Years, Germany/USA.
The project is part of Focus:Germany and part of Human Rights under The Microscope

@CINÉ-LITTÉ Productions

Lilia Paul

When asking Lilia Paul, CINÉ-LITTÉ Productions about her impression of m:brane, she replied:

— “m:brane has been my Favorite international forum for years! This great yearly event in the heart of Malmö convenes an array of international projects in diverse genres and formats and countries, all while focusing on today’s youth – the future of our society! At the same time, m:brane gives a voice not only to commercially powerful projects but also courageous artistic experiments, trying to find a place for them in the competitive marketplace. Itis probably the only forum in the children’s content industry that brings together high-level experts and yet still remains sufficiently niche to offer avery personal exchange between decision makers and creators, creating a unique synergy between business and artistic creativity.”

Full schedule 2024

The gates are open – Accreditation to m:brane 2024

It’s now possible to book your spot at the event in March. We offer a variety of accreditations for industry professionals who wish to participate during m:brane Forum and become part of our network.

It’s possible to attend m:brane 2024 onsite for The Opening Industry Conference and our Pitch Events and many networking opportunities.

Dates to remember

Accreditations to m:brane closes March 1st

m:brane Forum on site in Malmö: March 12th – 14th 2024